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ONEcharity Fundraising
Digital Platform

ONEcharity
Fundraising
Digital Platform

ONEcharity Fundraising
Digital Platform

Redefining community giving by bringing Chinese education fundraising into the digital age

Redefining community giving by bringing Chinese education fundraising into the digital age

Redefining community giving by bringing Chinese education fundraising into the digital age

Introduction

ONEcharity is a digital fundraising platform created by Yayasan redONE to support Chinese schools across Malaysia.
The goal was to bridge the gap between tradition and technology, making it easier for the public to donate and support education in their local communities.

As someone who values both culture and design, I found this project especially meaningful as it was about designing a platform that gives back to society, one donation at a time.

Client

Yayasan redONE

Timeline

2022 - 2024

Role

Lead UI UX Designer

Challenge

Many Chinese schools in Malaysia rely on community fundraising to sustain their operations and improve facilities. Traditionally, these efforts involved physical donation boxes, paper receipts and manual record-keeping. The processes were time-consuming, lacked transparency and limited outreach beyond local communities.


Yayasan redONE wanted to change that by introducing a digital platform that simplifies the donation process while maintaining the warmth, trust, and communal spirit that defines Chinese education fundraising.

Solution

We created ONEcharity, a digital ecosystem that connects donors, schools and administrators seamlessly.


For the public: a mobile app that makes discovering campaigns and donating simple, transparent, and emotionally rewarding.


⚙️ For the foundation and schools: an admin dashboard that simplifies campaign management, tracks donations in real time and builds trust through visibility.


Together, these two systems brought the community together by uniting purpose and progress in one flow.

Our Users

We designed with three main user groups in mind:

  1. Donors (Public Users)
    Everyday Malaysians who wish to contribute to Chinese education. They value simplicity, transparency and reassurance that their contributions matter.

  2. School Administrators
    Teachers or staff managing fundraising campaigns. They need easy-to-use tools to upload campaign details, share updates and manage funds securely.

  3. Foundation Staff (Yayasan redONE)
    The overseeing team responsible for reviewing campaigns, approving submissions and tracking overall impact.

Understanding the needs and emotional motivations of each user helped us design a system that feels human and genuine.

Process

  1. Research & Discovery
    We began by studying how established fundraising platforms such as ShareTheMeal, One Hope Charity & Welfare and Soserv Welfare Malaysia engage their communities and communicate purpose. Through conversations with educators and donors, we discovered that trust, transparency and gratitude are the emotional cornerstones of every successful campaign. To ensure our design reflected both usability and cultural relevance, I drew inspiration from:

Clear and straightforward

donation flow

Transparent process and

official receipt feature

Localized Chinese content

and community relevance

  1. Information Architecture
    To create a seamless experience for donors, I structured the mobile app flow to be clear, intuitive and emotionally rewarding. Each step was designed to guide users effortlessly from awareness to action.

    App Flow:
    Browse campaigns/projects → View details → Donate → Receive confirmation → Track donation history

    This structure ensured that every interaction felt purposeful, making it easy for users to discover causes, contribute confidently and stay connected with their impact.

Information architecture of the ONEcharity mobile app that is designed to create a clear, trust-driven donation journey.

  1. Wireframes & Prototypes
    I designed low-fidelity wireframes to define user journeys before refining the visuals. Each element was guided by simplicity, reducing unnecessary steps while ensuring emotional warmth through visual tone and messaging.

  2. Visual Design Direction
    The visual direction was inspired by a soft pastel palette, symbolizing community, sincerity and warmth, which values deeply tied to the culture of giving. The interface blends modern minimalism with cultural subtlety, balancing tradition with contemporary digital aesthetics. Clean typography and open layouts were chosen to ensure clarity, accessibility and trust across all age groups.

Final Designs (Mobile App)

The final mobile app design brings these principles to life: intuitive, transparent and emotionally uplifting.

Homepage

Campaign Details

Secure Donation

Events

Try the prototype

Experience the donation journey here👇

Final Designs (Admin Dashboard)

The final admin dashboard design brings these principles to life: intuitive, transparent and emotionally uplifting.

Project Listing

Project Listing

Project Listing

The list of projects will showcase here

The list of projects will showcase here

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Impact

ONEcharity became a symbol and platform of digital empowerment for community-driven education.

  • Donors could now support schools anytime, anywhere, fostering inclusivity and ongoing engagement.

  • Schools gained real-time visibility on funds and progress, improving management and transparency.

  • The foundation could track performance and present data-backed reports to stakeholders easily.

Most importantly, the platform sparked awareness in younger generations that giving back can be simple, digital and meaningful.

Learnings

Designing ONEcharity reminded me that good design carries heart and heritage. The interfaces is all about translating long-standing cultural values into experiences that continue to grow with time. This project reaffirmed a core belief of mine:

“When design meets empathy, technology becomes a bridge, not a barrier.”

© 2025 Gladys Cheng. Let’s make something great together.

© 2025 Gladys Cheng. Let’s make something great together.